10/13/11
The first ad i found with propanganda techniques is a Target commercial. In this, a music teacher wants his students to wear with "style", using a funny song. One of the techniques used is the salience, clearly visible in the catchy song that makes the viewer relate the song with the brand (target). We also see the humor, as a very important part of the ad: it makes us forget about what the product really is and, since the ad is funny for us, we relate this to the product.
The second one is an advertisement from the automobile company Ford. In it, a suppossedly real interview to actual owners of the car shows the benefits of it. We clearly see the plain folks technique, since the ad uses real and common people to talk about the product. I also found the avant-garde, technique: the product is an hybrid car with new an modern characteristics. At last, the card stacking is in some way present in the advertisement because the people talking about the car only focus on its good and most attractive qualities (style, for example).
The first ad i found with propanganda techniques is a Target commercial. In this, a music teacher wants his students to wear with "style", using a funny song. One of the techniques used is the salience, clearly visible in the catchy song that makes the viewer relate the song with the brand (target). We also see the humor, as a very important part of the ad: it makes us forget about what the product really is and, since the ad is funny for us, we relate this to the product.
The second one is an advertisement from the automobile company Ford. In it, a suppossedly real interview to actual owners of the car shows the benefits of it. We clearly see the plain folks technique, since the ad uses real and common people to talk about the product. I also found the avant-garde, technique: the product is an hybrid car with new an modern characteristics. At last, the card stacking is in some way present in the advertisement because the people talking about the car only focus on its good and most attractive qualities (style, for example).
No comments:
Post a Comment