My Advertisement

10/5/11

This is the ad I created. Now I will analyze it, using the mef deconstruction guidelines.

Step 1

This ad is strong, persuasive, red, simple and suggestive.

There are no people depicted in the ad.

The picture in the ad seems to have been taken with a close camera in straight angle. The lighting is natural, and the main picture (burger) and the titles are highlighted.

The colors used are basically red, white and black, warm colors that give strength to the ad.

A main part of the ad is the text. There are different texts in the ad. First there is the product name (Miguel's Burgers). Then the slogans and the rest of the text: "Listen to your needs!", "The best burgers on town", etc.

The font for the name of the service (Miguel's Burgers) is different from the rest of the text and this gives personality to the product. The other font used is simple. The colors, sizes and styles change, making the ad look full and less monotonous.

Step 2

What is sold in the ad is more a service than a product. The service sold is a hamburger restaurant. I finde the product appealing because it seems to taste very good, and the price is low.

I think there is not especial target audience in this ad.

The ad associates eating a burger to a main human need, and it tries to make feel the audience hungry.

Step 3

There are no assumptions in the ad related to gender. There are not assumptions related to race or class either.

Step 4

Possible consequences of the ad, if it was real, could be a rise in tha demand for the restaurant depicted, or not maybe not. Anyway, the consequences don't go much further than that because the product sold has not such a big social responsibility. The ad could create a false expectaion in the audience in the sentence "The best burgers on town", since it could be untrue. But that is also an opinion so we cannot say that it creates a complete false image of the product.