My weebly

Here is my weebly page
themediabymiguel.weebly.com

We feel fine

10/18/11

http://wefeelfine.org/

In my opinion, We Feel Fine is an incredibly interesting new way of media. It is something I would never think of make possible, something new and creative. It is another example, along with other new projects in the Web, of the almost endless possibilities of todays' technologies.
For me, We Feel Fine, is a point where the frontier between the usual media and the imagination is trespassed. I am amazed with the way Harris and Kamvar (developers of We Feel Fine) have made such a wide exploration of the people feelings posted on the Web.
Of course, when talking about something as open and free as human feelings, no one would imagine a classification of them, as if they were another kind of data. But, We Feel Fine renews the Web's Media and definitely impressed me. And it is not a perfect classification or a strict mathematical database, but a new way to look at the world, and maybe get closer to each other.

Propaganda Techniques on Advertisements

10/13/11

The first ad i found with propanganda techniques is a Target commercial. In this, a music teacher wants his students to wear with "style", using a funny song. One of the techniques used is the salience, clearly visible in the catchy song that makes the viewer relate the song with the brand (target). We also see the humor, as a very important part of the ad: it makes us forget about what the product really is and, since the ad is funny for us, we relate this to the product.

The second one is an advertisement from the automobile company Ford. In it, a suppossedly real interview to actual owners of the car shows the benefits of it. We clearly see the plain folks technique, since the ad uses real and common people to talk about the product. I also found the avant-garde, technique: the product is an hybrid car with new an modern characteristics. At last, the card stacking is in some way present in the advertisement because the people talking about the car only focus on its good and most attractive qualities (style, for example).

My Advertisement

10/5/11

This is the ad I created. Now I will analyze it, using the mef deconstruction guidelines.

Step 1

This ad is strong, persuasive, red, simple and suggestive.

There are no people depicted in the ad.

The picture in the ad seems to have been taken with a close camera in straight angle. The lighting is natural, and the main picture (burger) and the titles are highlighted.

The colors used are basically red, white and black, warm colors that give strength to the ad.

A main part of the ad is the text. There are different texts in the ad. First there is the product name (Miguel's Burgers). Then the slogans and the rest of the text: "Listen to your needs!", "The best burgers on town", etc.

The font for the name of the service (Miguel's Burgers) is different from the rest of the text and this gives personality to the product. The other font used is simple. The colors, sizes and styles change, making the ad look full and less monotonous.

Step 2

What is sold in the ad is more a service than a product. The service sold is a hamburger restaurant. I finde the product appealing because it seems to taste very good, and the price is low.

I think there is not especial target audience in this ad.

The ad associates eating a burger to a main human need, and it tries to make feel the audience hungry.

Step 3

There are no assumptions in the ad related to gender. There are not assumptions related to race or class either.

Step 4

Possible consequences of the ad, if it was real, could be a rise in tha demand for the restaurant depicted, or not maybe not. Anyway, the consequences don't go much further than that because the product sold has not such a big social responsibility. The ad could create a false expectaion in the audience in the sentence "The best burgers on town", since it could be untrue. But that is also an opinion so we cannot say that it creates a complete false image of the product.