9/27/11 Third Ad
Step 1
The ad is elegant, clean, modern, shiny and symmetric.
There aren't any people depicted in the ad.
The camera is at a close angle over the object, although I think there has been a modification by some computer application.
The lighting in the ad, which is artificial, is very clear and it makes the product shine with a dark background.
The main colors used are black, white and silver. They are clear and bright. There is a great contrast between the white and black, and the bright screens colors.
There is text in the ad, in a simple font in white color. The main headline says 'iPhone 4', the name of the product. Below, in the same font and color but with a smaller size there is the slogan: 'This changes everything. Again.'
Step 2
The product that is being sold is the smartphone iPhone 4.
I finde this product appealing because it offers plenty of applications and services in such a small device, with great audiovisual quality. It is one of the best products in the amrket right now probably.
The target audience of the ad can be anybody, as long as they have contact with this kind of technology.
The ad sends to the consumers a feeling of modernity and avant-guarde in technology. I think it works, in part because the product has had different earlier versions, and it is known by the audience. New technologies are always appealing, because they make us more modern, like if we updated ourselves.
Step 3
I don't find any assumption made in this advertisement, related to gender, race or class. It makes an assumption related to the success of the earlier versions of the product, which is actually a realistic assumption, because the iPhone has been a revolutionary product during the last years.
Step 4
The consequences of this ad would probably be a great response from the audience who is interested in this New Technologies,.
There is not a real general expectation for people in this ad, but the ad makes people wonder about the new applications or services that the product may have. Since there is nothing explicit, I can't talk about unrealistica expectations in the ad.
This product has a great importance on society, as being part of the New Technologies, that are developed faster and faster this nowadays. But, after all ,it still is a newer version of an original product, so this specific version won't have an impact as great as the whole idea and the original product had.
There is not any controversial or bad connotations in tha ad, so it has not a Social Responsibility in that way. However, it is Socially Responsible, because a lot of people will consume it, and it will become one of the products and ideas with more influence in society.
The ad is elegant, clean, modern, shiny and symmetric.
There aren't any people depicted in the ad.
The camera is at a close angle over the object, although I think there has been a modification by some computer application.
The lighting in the ad, which is artificial, is very clear and it makes the product shine with a dark background.
The main colors used are black, white and silver. They are clear and bright. There is a great contrast between the white and black, and the bright screens colors.
There is text in the ad, in a simple font in white color. The main headline says 'iPhone 4', the name of the product. Below, in the same font and color but with a smaller size there is the slogan: 'This changes everything. Again.'
Step 2
The product that is being sold is the smartphone iPhone 4.
I finde this product appealing because it offers plenty of applications and services in such a small device, with great audiovisual quality. It is one of the best products in the amrket right now probably.
The target audience of the ad can be anybody, as long as they have contact with this kind of technology.
The ad sends to the consumers a feeling of modernity and avant-guarde in technology. I think it works, in part because the product has had different earlier versions, and it is known by the audience. New technologies are always appealing, because they make us more modern, like if we updated ourselves.
Step 3
I don't find any assumption made in this advertisement, related to gender, race or class. It makes an assumption related to the success of the earlier versions of the product, which is actually a realistic assumption, because the iPhone has been a revolutionary product during the last years.
Step 4
The consequences of this ad would probably be a great response from the audience who is interested in this New Technologies,.
There is not a real general expectation for people in this ad, but the ad makes people wonder about the new applications or services that the product may have. Since there is nothing explicit, I can't talk about unrealistica expectations in the ad.
This product has a great importance on society, as being part of the New Technologies, that are developed faster and faster this nowadays. But, after all ,it still is a newer version of an original product, so this specific version won't have an impact as great as the whole idea and the original product had.
There is not any controversial or bad connotations in tha ad, so it has not a Social Responsibility in that way. However, it is Socially Responsible, because a lot of people will consume it, and it will become one of the products and ideas with more influence in society.
This is a great example of a well thought out deconstruction. I find this quote, "However, it is Socially Responsible, because a lot of people will consume it, and it will become one of the products and ideas with more influence in society." particularly insightful.
ReplyDeleteNice work Miguel!